Comment Neelie (Kroes)

[...] 3 Sustainable economic development will lead to massive investment and meaningful employment but it requires continuous innovation. This is above all about impressive gains for The Netherlands, Europe and the world. Gains which consumers experience with increased prosperity. Improving the environment, clean drinking water for everyone, sustainable energy and reducing climate threats are tangible improvements for consumers. So here are tremendous opportunities for innovative businesses that respond to new needs and for which the Digital Agenda also provides. Economists who believe that the environment only costs moneydo not see, for example, that the renovation of all houses in The Netherlands would fulfil private and social needs more from a sustainable point of view than building new offices and homes which remain empty. Sustainability is the future.