Comment Neelie (Kroes)
Making speeches talk
[...] More generally, the internet is changing the whole media sector. We won't stop that change from happening; it's inevitable. But, if we don't get it right, we will fall behind our global partners, to the loss of our citizens, our democracy, and the European media sector itself. So we need to seize those opportunities, and rise to that challenge. That was the message of the report delivered to me by the Media Futures Forum, headed by Christian van Thillo. The Forum makes a number of recommendations for how we can capture this advantage. For example, by aligning online and offline VAT rates. Or an EU-wide system for micro-payments, so it's easier to pay for online content, even if it's just a euro. And I know that Mr van Thillo is willing in principle to talk to decision-makers, including this committee, about his recommendations.