Comment Neelie (Kroes)

[...] Let's do the opposite. Let's think about tomorrow. By 2060, what will "media" mean? What do we want from “media”? What should the sector look like? How many futures are there? How will we get there? What will the consumer experience look like, who will deliver it, how will quality be maintained and rewarded? That's the philosophy of our Futurium project which you are taking part in today.