Comment Neelie (Kroes)

Making speeches talk

Comment Neelie
excerpt from: The Future of Media
[...] Second, how should we respond to change? It's a question I see many sectors confronting, from entertainment to healthcare. They all ask: do we change to meet new realities? Or defend against them and hope they'll go away? My view is clear: change is inevitable, adaptation an imperative. If we wait for the future to happen to us, we will become irrelevant.