Comment Neelie (Kroes)

[...] Let's be realistic: companies generally won't pay tax unless they have to. But there is a serious issue here of reputation and sustainability. I believe the ICT sector has a lot to contribute, economically and socially. But it is absolutely unsustainable if the sector fails to contribute in the most basic of ways. Multi-billion dollar companies cannot long continue to pay peanuts in tax. There are many people suffering right now in the EU: and large public deficits. US companies should understand that being good citizens in the EU is not compatible with large-scale tax avoidance.