Comment Neelie (Kroes)

Ladies and gentlemen,

Today I want to remind you how new eHealth solutions can transform our world.sentence permalink

If we are prepared to look, not back towards the constraints of the past – but forwards to the opportunities of the future.sentence permalink

Life expectancy is climbing, and birth rates are going down: no wonder our society is ageing.Those longer lifespans are a triumph of medical science, and a testament to better living conditions. But they pose a challenge too: how do we keep those older people active, independent and fulfilled? How do we preserve affordable public healthcare? How do we cope with the emerging shortage of healthcare workers?sentence permalink

New information and communications technology can help. It offers us not just new gadgets, new efficiencies or new systems. But whole new paradigms by which to provide health services.sentence permalink

Imagine a world where we focus on people being able to function. Where being sick or frail doesn't automatically mean you have to go to a hospital or care home, and potentially lose social contact, dignity and independence.sentence permalink

A world where institutions are set up to deal not just with acute care. But where they play their part, amid a range of other service providers, for the tens of millions of Europeans with chronic conditions too.sentence permalink

Where patients don't have to be the passive recipients of healthcare – but where simple ICT tools can put health choices into their hands; a system at once more cost-effective and more empowering.sentence permalink

Already, today, we can see ordinary people wanting to put themselves in the driving seat in this way. In the UK, the NHS Choices website gets up to 11 million visitors a month; while some predict 13,000 health-related apps just for the iPhone, within the year.sentence permalink

And, already today, we are getting more and more evidence about options and benefits. Here in Denmark, local telemedicine ideas for the pregnant and chronically ill are being scaled up to national level. While at EU level, projects like the "Renewing Health" pilot will give us great information about what new technologies can do.sentence permalink

And what's more, we are now seeing massive innovation from the industry in providing new "ICT for health" tools. Suppliers see the huge opportunities of a growing market.sentence permalink

Indeed, the exhibition we have here shows just how many bright ideas are out there.sentence permalink

I'm particularly pleased to see so many small businesses involved in this innovation. You can be the motor of an agile European economy, so don't be afraid to take risks!sentence permalink

And I'm glad to be rewarding some of those SMEs later today.sentence permalink

The procurers of health services are beginning to recognise these new opportunities.sentence permalink

But the pace is still too slow. Over the 5 years to 2015, some project the European market for health ICTs in hospitals growing by just 10%. 10% over 5 years!sentence permalink

That's tiny when you consider the massive scale of the digital revolution elsewhere. As ICT progressively transforms other sectors, healthcare is still a decade behind.sentence permalink

Long the crown jewel of our social models, our healthcare systems risk becoming unfit for purpose in the digital age.sentence permalink

We must guarantee tomorrow's citizens high-quality healthcare, wherever they are in Europe, and at a cost society can afford.sentence permalink

We need all actors involved: health and finance ministries, patients, doctors, ICT experts, insurers, investors. To get everyone to wake up to this new paradigm.sentence permalink

Because ultimately the change can't happen without awareness, financing and the right incentives.sentence permalink

The epSOS project is a good example of cooperation in action: a European project we should all be proud of. By helping healthcare systems talk to each other and operate across borders, we can ensure patients get a better, more efficient service when they travel in the EU or need healthcare abroad. Including using a sound system for e-identification.sentence permalink

Our European Innovation Partnership is another good example of working together. It shows how, by getting all those different actors together, we can feed off each other's ideas, energy and inspiration.sentence permalink

Now we also have a new report of the Task Force on redesigning health in Europe for 2020. This is a major step forward.sentence permalink

The five recommendations of the Report indicate where we need to be heading. Like how to put patients in control of their personal data – while also using anonymised data to deliver better healthcare and foster life-saving innovation. Like the need to get all our systems connected and talking to each other. How to revolutionise health through transparency and accountability. And how to include everyone in this revolution, including those without Internet access.sentence permalink

But the report isn't just about new strategic ways of looking at healthcare challenges: it's also got practical suggestions for how to get there. From legal changes, to boosting health literacy, to breaking down silos and re-orienting EU funding.sentence permalink

And I'm grateful to President Ilves and all those who worked so hard on it.sentence permalink

Later this year, we'll be building on this work, and on our recent consultation, with our e-Health action plan. The action plan will set the tone for years to come: ensuring empowerment, efficiency and innovation in the health sector.sentence permalink

In particular, for those of you trying to launch and market new e-Health innovations, I want us to break down the barriers to success. Whether they're legal, technical, or organisational. And I want to build on our successful Lead Market Initiative through new policies on the demand side.sentence permalink

Ladies and gentlemen,

I know that new eHealth solutions can deliver: for an ageing population, for a tired economy, for strained public finances. And, with your help, we can deliver together.sentence permalink

Thank you.